Position: Marketing / Group Marketing Specialist
Position Objective:
This position reports to the Senior Executive Manager. The Marketing / Group Marketing Specialist is a multifaceted role that will facilitate all aspects of Fantapak & other Grocery/Retail marketing efforts, including design, traditional & digital marketing techniques, photography, website management, and other marketing initiatives. This position will play a key pro-active role in the expansion of Fantapak & other Grocery/Retail's internal & external B2B market presence. In conjunction with the strategic direction of the company, the key focus of the Marketing / Group Marketing Specialist is to recommend and develop engaging marketing content that will enable the sales team, including the management and design of up to date web content, utilization of analytics for direct marketing efforts, assist in the creation of original artwork for both custom and stock product lines, generate and manage a database of product photos & videos and generate excitement both internally and externally through the development and deployment of integrated sales and marketing tools.
Duties:
Experience Requirements:
Skills/Qualifications:
Established computer skills, including Adobe Creative Suite, and proficiency in Microsoft Office products
Strong portfolio demonstrating excellence in ideation and design
Ability to recommend, conceive, design, develop and apply creative ideas across digital channels
Digital object/brand photography
Ability to create video content
Knowledge of graphic design principles and practices, including layout, typography and use of tone and color
Familiarity with front-end website development & design, experience designing and implementing landing pages plus practice with SEO / SEM, analytics, etc.
Experience with analytics tools and data analysis
Experience in branding and design for both print and digital
Thorough understanding of display and social media specifications
Detail oriented to ensure accuracy in all facets of design and execution
Excellent organization skills and the ability to manage multiple projects/campaigns at the same time with commitment to meeting deadlines
Understanding and ability to utilize AI tools to enhance content
Mindset to work independently, be self-motivated, creative and think strategically
Ability to collaborate with multiple departments, across divisions, at a variety of levels
Comfortable in fast-paced environment and able to adapt quickly to evolving priorities
Benefits:
We are an EEO/AA Employer. We do not discriminate in hiring on the basis of race, color, national origin, sex, gender identity, sexual orientation, religion, age, disability, protected veteran status, or any other characteristic protected by federal, state or local law.
If you need a reasonable accommodation for any part of the employment process, please contact us by email at and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis.
Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.For more information, about our commitment to equal employment opportunity, view the and .