No matter your position, influence is powerful. The one area we can all influence action is in our communication, whether it's in a small group, a large conference or a sales call. Ben Decker, a leading expert in messaging and business communications, shares his experience and advice on influential communication, much of which can be found in his book, "Communicate to Influence: How to Inspire Your Audience to Action," co-authored by his wife, Kelly Decker. Ben speaks with Tim Muma about the vital skill of effective communication, and that true success comes from an intelligent game plan and plenty of practice.