Bilingual in Korean, Market Segment Specialist, SE Michigan
Troy, MI 
Posted 20 days ago
Job Description

Market Segment Specialist, Retail Banking, Bilingual in Korean

The Market Segment Specialist is responsible for contributing to the overall success of a Retail Banking Center by committing to banker readiness, conducting marketing activities leading to revenue growth in loans, deposits and noninterest income, contributing to a successful customer centric experience, proactively managing disciplined operational risk activities as directed. The primary role is to focus on a market segment as specifically outlined by management. This is an individual contributor position and is not assigned as a management authority in any capacity.


  • * Develop and implement an individual business plan for growing an assigned portfolio of clients within the assigned market segment.
  • Participates in the acquisition of consumer and business clients through the effective use of targeted leads, self-sourcing new business and managing referral source relationships, and attracting new customers to Comerica.
  • Provides effective New Customer Onboarding and Customer Engagement by routinely strengthening new and current customer relationships, introducing new and existing customers to Comerica's products and services, addressing customer questions, e.g., how-to use products and services and follows-up on a timely basis.
  • Supports Portfolio Management efforts to retain, expand and increase the number of portfolio customers in the Banking Center, with emphasis on assigned segment specialty.
  • Executes and positively impacts the proactive marketing activities for the attraction, expansion and retention of customers, with primary focus on segment assigned specialty.
  • Completes assigned Daily Plan activities, as directed by manager.
  • Impact revenue growth of the Banking Center, with trackable actions and measurable results.
  • Other duties as assigned, as deemed appropriate by banking center manager/assistant manager.

Operational Risk

  • Positively Impacts the operational and risk activity and related results for the Market Segment role when opening accounts/loans and servicing the customer.
  • Ensure compliance with applicable federal, state and local laws and regulations; and Comerica policies and procedures.
  • Complete necessary compliance related training within deadlines.
  • Control losses by following policies and procedures.
  • Submit transactions within authority to a CSR for processing.
  • Other duties as assigned, as deemed appropriate by banking center manager/assistant manager.
  • C Able to Approach First, Asses Needs and Add Value to customers and prospects by utilizing the customer centric sales tools available. Consistently demonstrates the 4A' standards.

Customer Experience

  • Skillfully manages challenging customer situations.
  • Remains current, seeks to learn about new products, services, technologies and customer service tactics.
  • Educate and fulfill customer requests, routine and complex
  • Resolve complex customer complaints with the market segment.
  • Contribute to a positive team environment by actively participating in meetings.
  • Positively Impacts the customer experience by assisting others using defined customer experience guidelines and other customer experience behaviors receiving feedback openly as needed.
  • Other duties as assigned, as deemed appropriate by banking center manager/assistant manager.

Partnership Activities

  • Engage in positive partnering by working proactively to build collaborative relationships with members of the immediate assigned banking center and within the International Department to enhance portfolio, pipeline and customer experience.
  • Develop a relationship with the partner to support business development.
  • Proactively identify opportunities to add value to customers by introducing them to partners.
  • The MSS will collaborate with the International Department, to grow Retail Bank relationships through in person calling and referrals.
  • Other duties as assigned, as deemed appropriate by banking center manager/assistant manager.

No relocation assistance is provided for this position.


This position requires local travel 50% of the time.

About Comerica

We know that our employees are critical to our overall success. We are dedicated to investing in their future to maintain long-term relationships for lasting commitments. One of the ways we do this is to offer a comprehensive package of compensation and benefits programs which are regularly reviewed to maintain them at competitive levels. Your salary will be commensurate with your work experience.

Upon offer, Comerica conducts a comprehensive background check, fingerprint check and a drug test.

NMLS certification requirement: where applicable, a favorable background check screening, credit check, fingerprint check, and NMLS certification is required in accordance with the SAFE Act.

Comerica Incorporated (NYSE: CMA) is a financial services company headquartered in Dallas, Texas, and strategically aligned by the Business Bank, the Retail Bank, and Wealth Management. Comerica's more than 9,000 colleagues focus on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico.

Comerica is proud to be an Equal Opportunity Employer - veterans/individuals with disabilities, committed to workplace diversity.


Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Experience
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